Schools Run for School Rooms Fila's Advocacy Run

Several races are held almost every week, some to raise funds and some just for fitness sake. This coming July 7, 2012 FILA and Athletes in Action (AIA) join forces to bring the biggest advocacy run to help raise funds for the rehabilitation of classrooms in Iligan city, which were badly hit by Typhoon Sendong back in 2011, Schools Run for School Rooms.

With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts.

Runners who will join this advocacy race will compete in 3k, 5k and 10k distance run on July 7, 2012 at the Bonifacio Global City. So far, 13 universities and colleges have signified their interest to join the Advocacy Run. These include UP Diliman (UP), Ateneo de Manila University (ADMU), De La Salle University (DLSU), University of Sto. Tomas (UST), Far Eastern University (FEU), University of the East (UE), Jose Rizal University (JRU), National University (NU), San Beda College (SBC), San Sebastian College – Recoletos (SSCR), AMA University, University of Makati (UMAK). Besides college students, groups from government agencies, churches, and private corporations have also expressed their interest in joining the SRSR.

SRSR is co-presented by leading sportswear brand, FILA. Partnered with the GMA Kapuso Foundation and iCare Foundation. Sponsored by Sony, Gardenia, Cherifer, Oracare, Pocari, Treelizer and Air Conserve. Media partners include GMA Network, Bussiness World, and Philippine Daily Inquirer.

Sign up now and run for a cause!

FILA's Newwest line of running shoes: Skele-toes, Swerve and Flow

Since 1911, FILA traces its roots from Biella, a province set at the foot of the Italian Alps. This small time brand, unknown to many, participates and acts on corporate social responsibility.


At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes.

Skele-Toes is FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For us at FILA, it’s simply a shoe that changes the game.