MEN IN BLACK 3” GROSSES P68.73-M, OPENS AT NO. 1 IN PHL

MANILA, May 28 – Alien-hunting black-suited secret agents have invaded the top of the box office. Columbia Pictures' sci-fi action comedy “Men In Black 3” starring Will Smith opened at No. 1 in the Philippines, amassing a nationwide gross of an out-of-this-world P68.73-million for the five-day opening weekend May 23-27 frame. This was announced today by Victor R. Cabrera, managing director of Columbia Pictures Philippines.

“Men In Black 3's” first weekend haul in the Philippines is the second best opening of 2012 for a foreign movie, behind only “Marvel’s The Avengers” and beating the bows of “Wrath of the Titans” (P62.5-million), “The Hunger Games” (P62.3- million) and “Battleship” (P46.3-million).

MEN IN BLACK 3 Tim Travels in IMAX 3D

IMAX Corporation and Sony Pictures Entertainment announced that the sci-fi, action comedy Men In Black 3 will be released to IMAX 3D theatres in the Philippines simultaneously with the film's grand opening in Digital 3D and regular theaters on May 23.

Directed by Barry Sonnenfeld, Men In Black 3 is the first in the franchise to be released in IMAX. Will Smith and Tommy Lee Jones reunite as the title chatracters. The film also stars Josh Brolin, Jemaine Clement, and Emma Thompson.

In Men In Black 3, Agents J (Smith) and K (Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Brolin) to save his partner, the agency, and the future of humankind.

Tommy Lee Jones Harbors a Deep Secret in MEN IN BLACK 3

One of the most acclaimed and accomplished actors ever in Hollywood, Academy Award® winner Tommy Lee Jones brings a distinct character to his every film. Now, he returns to the big screen as the stern Agent K in Columbia Pictures' 3D sci-fi adventure comedy “Men In Black 3.”

In the film, Agents J (Will Smith) and K are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K’s life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.

New and Retro Aliens invade MEN IN BLACK 3

Master of make-up effects Rick Baker’s inventive (and Oscar®-winning) aliens are a vital part of previous Men In Black films, so it’s no surprise that the legendary artist returns for Columbia Pictures' new comedy adventure Men In Black 3.

For Baker, working on the Men In Black movies is especially fulfilling because the films inevitably require him to design in so many different ways: “Some films are straight makeup – say, we’ll do age makeup. Others will call for fake bodies or heads. Others, we’ll make animatronic characters and puppets. The Men In Black movies involve all of those things – and I got to design for the computer-generated stuff as well. We ended up making about a hundred aliens for this movie, and you could have made a whole story about any one of them.”

Will Smith Reprises his Favorite Role in MEN IN BLACK 3

“The `Men in Black’ movies are about the relationship between Agents J and K,” says Will Smith, who returns to one of his signature and favorite roles, Agent J, in Columbia Pictures’ eagerly anticipated adventured comedy, “Men in Black 3.”
“This movie brings that home – it’s about the power and origin of their relationship. It’s actually an idea we’ve had for years – we had the concept before the second movie – but it needed time to mature. What we had to do was elevate the story, and the only way to do that is to go deeper, deeper into the characters, deeper into the revelations that the movie would reveal.”

In the film, Agents J and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K’s life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.

JOSH BROLIN Plays the Young Agent K in “MEN IN BLACK”

When Agent J (Will Smith) jumps back in time to 1969, he almost immediately comes into contact with the man who will become his partner in 25 or 30 years – Agent K. The filmmakers of Columbia Pictures' action adventure comedy “Men in Black 3” turned to Oscar-nominee Josh Brolin to build on Tommy Lee Jones’ performance as the older K to interpret and channel the character as a young man.

“You’ll hear all the time a producer say, ‘Well, if we didn’t find this particular actor, we could never have cast the role’ – but that was never more true than with Josh playing this part,” says producer Walter F. Parkes. “You can find a picture of Tommy Lee Jones as a lineman for Harvard and compare to a picture of Josh Brolin in `Milk,' with his hair cut in an early-1970s style. It’s amazing – they’re dead ringers for each other. But it’s not just about how he looks. He had to deliver Tommy, but he couldn’t do an impersonation – he had to do an interpretation. I think his performance is one of the delights of the movie.”

Thirs "MEN IN BLACK" Trave;s Back to the Past

It has been ten years since the Men in Black were last seen protecting the Earth from the scum of the universe, and since then, there has been rampant speculation about a third film. But Will Smith says that it was always a given that there would be a third film. “We came to a point where we all felt that we had a fresh and compelling story that took the audience to a time and place they had not seen in this franchise,” says Smith.

In Columbia Pictures' highly anticipated action adventure comedy “Men in Black 3,” Agents J (Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K’s life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.


The story of “Men In Black 3” takes the filmmakers back – back to the characters’ origins, back to the key moments of their relationship, to focus on the key elements that have kept them at arms’ length from each other for 15 years – and looked for ways to resolve the conflict. The answer came in sending Agent J back – back in time.

The video of Pitbull's first-ever live performance of “Back In Time” – the theme song to “Men in Black 3” – has just been released by Columbia Pictures, and you can watch it HERE.





“Back In Time” was written for the film by Armando C. Perez (Pitbull), Marc Kinchen, Adrian Trejo and Urales Vargas and features a sample of the 1950s hit “Love is Strange.”

In the highly anticipated action adventure comedy “Men in Black 3,” Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K’s life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.


Barry Sonnenfeld directs while the film’s screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.

Opening across the Philippines on May 23 in 3D and regular theaters, “Men in Black 3” will be distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads. Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.