Monday, July 20, 2009

Warner Bros. thanks Harry Potter Fans


MANILA, July 20 -- “The Half-Blood Prince” is the full-fledged king of Philippine box-office! The sixth installment of the “Harry Potter” saga rewrote the record books, posting a royal P104.77-million nationwide four-day opening weekend (July 16-19) in 310 screens. This was announced today by Francis Soliven, general manager of Warner Bros. Philippines, the film’s local distributor.

That figure represents the all-time biggest four-day opening weekend in Philippine history (beating 2007’s “Transformers’ at P103.87-million). “Prince” also broke the fastest time (four days) for a “Harry Potter” film to breach the P100-million milestone (outpacing 2007’s “Harry Potter and the Order of the Phoenix” which achieved the feat in five days).

The incredible opening of “Half-Blood Prince” now makes the “Harry Potter” saga the undisputed most successful franchise ever in local history, with an accumulated gross of a staggering P959-million (surpassing the “Spider-Man” franchise’s P910.32-million overall take).

“The victorious streak of `Harry Potter’ continues with this sixth installment, and we couldn’t be happier with the results,” said Soliven. “It has been an unbelievable run, and we know the best is yet to come with the final two `Harry’ movies in 2010 and 2011,” he added.

“Prince” bowed in only 123 locations across the country, with SM Mall of Asia (including IMAX) as the box-office champion with a magical gross of P8.70-million. Close to its heels are SM North EDSA (including IMAX Digital) at P7.79-M, Trinoma (P5.68-M), SM Megamall (P4.11-M), Glorietta 4 (P3.86-M), Gateway (P3.67-M), Power Plant (P3.14-M), Eastwood (P2.98-M), Greenbelt 3 (P2.74-M) and Shangri-la (P2.54-M).

Completing the Top 20 cinemas are Alabang Town Center (P2.48-M), Robinsons Ermita (P2.33-M), Ayala Cebu (P2.09-M), SM Cebu (P2.08-M), Robinsons Galleria (P1.99-M), Festival (P1.91-M), SM San Lazaro (P1.79-M), Greenhills (P1.75-M), Market Market (P1.59-M) and SM Fairview (P1.57-M).

In “Harry Potter and the Half-Blood Prince,” Harry (Daniel Radcliffe) suspects that new dangers may lie within Hogwarts, but Dumbledore (Michael Gambon) is more intent upon preparing him for the final battle that he knows is fast approaching. He needs Harry to help him uncover a vital key to unlocking Voldemort’s defenses—critical information known only to Hogwarts’ former Potions Professor, Horace Slughorn (Jim Broadbent). As romance blossoms around him, Harry remains aloof with far more important matters on his mind. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

Still playing across the Philippines, “Harry Potter and the Half-Blood Prince” is distributed by Warner Bros. Pictures, a Warner Entertainment Company.


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