Wednesday, January 25, 2012

UNDERWORLD Sequel Awakens to no. 1 Spot!

The 4th installment of the “Underworld” francise, took the no.1 spot at the Philippines box office for the Jan20-23 frame, they grossed P49.72M in 4days. The sequel slew the competition with a nationwide gross of a stunning P49.72-million opening weekend, this according to Victor R. Cabrera, managing director of Columbia Pictures which distributed the film locally.

That phenomenal bow marks the biggest opening ever for the “Underworld” franchise, as well as the most successful debut so far this year for any title, local or foreign.

Rolling out in 155 screens across the country, “Awakening” posted its biggest receipts in SM Mall of Asia (P 3.03-M), Trinoma (P2.85-M), SM North EDSA (P2.35-M), SM Megamall (P2.24-M), SM Cebu (P1.90-M), Glorietta 4 (P1.61-M), Greenbelt 3 (P1.54-M), Newport (P1.52-M), Alabang Town Center (P1.276-M) and Power Plant Mall (P1.274-M). Completing the Top 20 cinemas are Ayala Cebu (P1.18-M), Eastwood (P1.15-M), Gateway (P1.11-M), Robinsons Ermita (P 988,965), Gaisano (P 940,048), Market Market (P 838,236), SM Clark (P 739,563), SM San Lazaro (P 705,278), Greenhills (P 693,888) and Sta. Lucia East (P 636,938).
In the US, "Underworld Awakening" also opened in first place with $25.4 million, good for a $8,252 per theater average.

Now showing across the Philippines in IMAX 3D, Digital 3D and regular theaters, “Underworld Awakening” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. 

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