The Street Party campaign is a call to action, an invitation to reclaim the street in celebration of the raw spirit of creativity and Originality. It celebrated the roots of authenticity and Originality at its core - the street, the very place where Originality comes to life as artists, athletes, musicians, and creative innovators are inspired to create.
The program was hosted by Mia, Slick Rick and Sam YG.
The Adidas 2010 Sports Collection that herald the 2010 FIFA World Cup.
The Japanese streetwear deisgn in the OT-Tech range, Iconic collaborations with French Grafitti artist fafi and cinema Icon Star Wars fashion collection.It was a night filled with almost everything you will see on the streets - foods such as barbecues, hotdogs, and fishball; dancers, beaboxers, painters, skate boarders and foosball players, even street magician! Attenders of the Street party were not only treated with free food but also with free drinks! Free stuff includes Hena Tatto, face Paint and personalized Adidas shoes (for those who brought their own pair)
This sense of play continues in the adidas Originals theme throughout 2010 as adidas highlights collections that reflect what makes adidas Orginals truly unique: a diverse mix of styles and stories, collaborations and creativity.
Best Street Party! Thanks Khit!
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