Monday, November 15, 2010

Coca Cola Christmas Tree Lighting

Shake up the happiness. Wake up the happiness. It’s Christmas Time!

The new Coca Cola Jingle sure lights up the mood and prepare us for the most awaited season of the year, Christmas Time. Coca Cola, together with Araneta started the season by painting the town red and leading the festivities last November 12, 2010 at the Araneta Coliseum parking lot.

The festivity started by the grand parade led by a convoy of Coca Cola Christmas trucks carrying the Coca Cola ambassadors Kim Chiu and Enchong Dee with teen celebrities. The trucks marched and rocked along Araneta Center with lively renditions of popular Christmas jingles.

The happiness doesn’t end there, as Nicole Hyala and Chris Tsuper of Love Radio opened the various games and activity for everyone to enjoy. Different Coca Cola booths were set up to play with or just take picture with. As the day was about to end, the highlight of the event was coming to a close too. The much awaited lighting of the Giant Christmas Tree situated at the heart of Araneta Center was momentously celebrated, as custom since 1981. Standing at almost 100ft., this year’s tree is bedecked with more than 10,000 lights and hundreds of stars and Coca Cola Christmas balls, with huge ribbons and colourful gift boxes to accent. Through the years, it has been a beacon of hope among the Filipinos; a most cherished icon that signals the beginning of the holiday season and reminds us to always believe in the magic and happiness it brings, the same way Coca-Cola inspires.

Shake up the happiness. Wake up the happiness. It’s Christmas Time!

Open Coca Cola and drink to happiness! There is a surprise that awaits everyone who will open a bottle of Coca Cola. You can take home a contour glass in just three steps:
  • 1.        Buy Coca-Cola, Coke Light, Coke Zero, Sprite or Royal Tru Orange in any of the 500ml, 750ml, 1L, 1.5L and 2L packs.
  • 2.        Look under the Santa cap for the “Coke Glass” text and collect 2 more regular Coca-Cola Santa caps.
  • 3.        Exchange these caps for one Coca-Cola Christmas Contour Glass from any 7 Eleven store, selected sari-sari stores or public markets and Coca-Cola Sales offices nationwide.

Redeeming of the Coca Cola Glasses is from November 15-December 31, 2010 only.

This Christmas, let us all open and celebrate magical moments together shared with nothing less than the irreplaceable sparkle that uniquely refreshes and makes us happy- Coca-Cola. 

Energizing Christmas Spirit. Open Coca-Cola, Open Happiness.

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