Friday, March 05, 2010

John Lloyd Cruz's "Ingat Ka" Moments on the Big Screen

So how does multi-awarded actor and Box Office King John Lloyd Cruz show his love?

In his lovable portrayal of his characters – whether as Popoy in “One More Chance” or as Miggy in “a Very Special Love” & “You Changed My Life,” John Lloyd consistently shows an innate sensitivity.

“With every character I assume, I hope that the character’s heart lives in me,” says the 26-year old star in an interview for a local showbiz talk show. And it is this palpable empathy on-screen that translates to his real-life off-screen, as well--most evident perhaps in the way he ensures that for both himself and his loved ones, only the best and safest will do.

As endorser of popular headache and fever reliever brand Biogesic, it's clear he has taken to heart his famous catchphrase “Ingat!” “It’s hard being sick,” the actor shares at a time when he was under the weather. And given the taxing nature of his work and the demands of his career, he prizes the value of good health more than ever. That’s why he takes Biogesic at the first signs of headache or fever that might get in the way of his performance. “It’s a nice feeling endorsing one of the brands you truly believe in," the celebrity says.

As the number one brand prescribed by doctors for headache and fever, Biogesic can be taken even before meals. And just like John Lloyd who trusts the brand, so does millions of Filipinos.

For 4 years in a row, people listened and viewed John Lloyd as he spoke about the benefits of having Biogesic by his side. And as the brand grew more in popularity along with the wholesome actor, John Lloyd knew that endorsing Biogesic for Kids, the brand’s line specially made for children, would be a wise move as well. After all, his mom would give him Biogesic for Kids when he was young to relieve him of his fever.

Whether on-screen or off, Biogesic’s endorser John Lloyd Cruz knows: only the best and safest will do. And so to the millions of Filipinos who look up to him and eagerly wait for his film and TV projects— including his latest on-screen offering “Miss You Like Crazy”--John Lloyd expresses his gratitude and concern by bidding them all a heartfelt “ Thank you and Ingat!”

Check out my movie review of their latest movie, Miss You Like Crazy.

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